If you’ve ever found yourself in a YouTube rabbit hole, 37 browser tabs open, taking notes from gurus with 6-figure screenshots and 16-step funnels… you’re not alone. Starting your online business can feel like standing at the edge of a mountain, with no map and 10 different people yelling directions at you.
Everyone says, “Just start.”
But no one tells you what to actually focus on, that’s why you feel stuck. Not because you’re incapable, but because you’re overwhelmed.
Today, we’re going to clear the noise, whether you’re dreaming of launching a service-based offer, selling digital products, or growing your personal brand this is for you.
Here’s exactly what to focus on when you’re just starting out (without trying to do it all at once).
Let’s begin where clarity lives: simplicity.
Phase One: Get Clear on Your Voice and Your Value
Before you build an offer, website, or Instagram grid, you need to get clear on two things:
- What problem do you solve?
- Who do you want to help?
If you skip this step, you’ll likely build something that looks good but doesn’t connect. Here’s how to get clear:
✔ Start with your story. Look at your past experiences, struggles you’ve overcome, lessons you’ve learned, or skills you’ve developed. Often, your purpose is tucked inside your own transformation.
✔ Identify the people you’re best positioned to help.
Ask: “Who is a few steps behind me that I’d love to support?”
This could be moms trying to regain their confidence, faith-driven creatives who feel stuck, or introverted women who want to start online.
✔ Define your “message.”
What do you want people to feel, believe, or do after interacting with your content or offer?
(Example: “You don’t need to be loud to be impactful. Your quiet voice is powerful.”)
When your voice and your value align, your brand becomes magnetic, not forced.
Phase Two: Choose ONE Offer (Not 10 Ideas)
Most beginners try to launch multiple offers or keep creating freebies because it feels easier than selling. But that just leads to burnout and confusion. Instead start with ONE clear offer and build from there.
This could be:
- A 1:1 service (like coaching, mentorship, or strategy calls)
- A digital product (like a workbook or mini-course)
- A group session or paid workshop
You don’t need a full website or sales funnel yet just:
✔ One offer
✔ One person it’s for
✔ One way to sell it (e.g. Instagram DMs, simple checkout page)
Price your first offer based on value, not fear. If it solves a real problem, don’t undercharge just because you’re new.
Phase Three: Build a Simple Online Presence
You do not need a fancy logo, professional brand shoot, or 6-page website.
Instead, focus on building a presence where your audience already is and where you feel most comfortable showing up.
Here’s what to start with:
One content platform (Instagram, TikTok, or email)
A clear bio that explains who you help + what you offer
Consistent content that builds trust (not perfection)
Think of this as your soft launch phase. You’re testing what resonates, building confidence, and learning how to communicate what you do without all the pressure of “going viral.”
Remember, done is better than perfect. You can evolve your brand visuals and site later. Right now, your job is to connect and serve.
Phase Four: Create Content That Builds Trust, Not Just Followers
Content is how people find you, feel you, and eventually buy from you. But that doesn’t mean you need to be online 24/7.
Instead, focus on content that educates, encourages, and evokes trust.
Here’s a simple weekly content plan for starters:
- Value Post: Teach one small concept that helps your audience move forward.
- Mindset Post: Share a lesson you’ve learned or a limiting belief your audience needs to shift.
- Personal Story: Let people see the human behind the brand. Share your “why” or a behind-the-scenes moment.
- Call to Action: Invite people to DM you, join your list, or check out your offer.
Remember: It’s not about being “everywhere.” It’s about being consistent somewhere.
Phase Five: Set Up the Basics for Getting Paid
It might feel scary, but this step is important and easier than you think.
Here’s what you need:
✔ A simple payment method (like PayPal, Stripe, or ThriveCart)
✔ A way to deliver your offer (Zoom link, email download, Google Drive folder)
✔ An email list platform (like Brevo or ConvertKit, for lead magnets and follow-ups)
Don’t let tech overwhelm stop you from starting. The goal is not perfection it’s progress.
Let’s Recap: What Should You Focus On First?
If you’re just starting your online business, your focus should be:
- Clarity. Know who you help and how you help them
- Simplicity. Create one offer that solves one clear problem
- Consistency Show up with value and build trust
- Connection, Focus on conversations, not just conversions
- Set up, Have a way to get paid and deliver your work
That’s it. No 12-step blueprint. No pressure to go viral. Just simple, sustainable progress.
Truth Bomb: You’re Allowed to Grow Slowly and Still Succeed
So many women delay starting their business because they think they need:
- A niche so perfect it’s trademark-ready
- A strategy so flawless it guarantees 6 figures
- A voice so polished it never shakes
But you don’t.
You just need to begin with what you have. You need to be willing to be seen starting small and you need to trust that clarity and confidence are things you build not things you wait for.
The only difference between you and the people doing what you want to do… is that they began.
Want a Gentle Push? Start With the Clarity Challenge
The 7-Day Clarity Challenge is your guided path to starting your business with peace, purpose, and confidence without overwhelm.
You’ll walk away with:
✔ Clarity on your offer
✔ Confidence in your voice
✔ Courage to take your first (or next) step
Join the waitlist now and start the business that’s been living in your heart.
Because your calling is not a coincidence.
And your purpose deserves to be profitable.
